Adobe revealed that it will release a new video‑editing app for iPhone named Premiere on Sept. 30. The app is now available for preorder in the Apple App Store, with an Android version in development. Designed to feel familiar to longtime Premiere users, the iOS version includes a multitrack timeline, preview screen, and tools for trimming clips, overlaying audio, and adding synchronized captions.

In addition to standard editing functions, the app integrates Adobe’s voice‑to‑sound‑effects feature and a built‑in voice‑over recorder, expanding creative options for mobile creators.

Pricing Model and AI Integration

Adobe says the Premiere iOS app can be used for free. However, users may need to purchase generative AI credits and additional storage through Adobe Creative Cloud, as pricing details are expected closer to launch. This contrasts with the desktop version of Premiere, which starts at $23 per month.

The mobile app incorporates Adobe Firefly AI, following the company’s broader push to embed generative AI across its suite. Firefly’s tools are marketed as commercially safe and do not train on customer data. The AI can generate extensions for video clips, helping smooth transitions when a recording ends slightly early.

Strategic Context and Market Competition

The release reflects a shift in Adobe’s mobile strategy. Previously, the company’s mobile offerings were pared‑down versions of its flagship programs under different names. Earlier this year, Adobe launched full‑featured mobile versions of Photoshop and integrated Firefly AI into those apps. By delivering a robust Premiere app, Adobe aims to compete with popular mobile editors such as TikTok’s CapCut and Meta’s new Edits app, targeting the growing “mobile‑first” creator segment.

Industry observers note that a free, feature‑rich mobile Premiere could be a significant win for creators who want professional‑grade tools without committing to a subscription. Adobe’s emphasis on AI‑driven features also positions the company at the forefront of emerging video‑editing technology.

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