Apple’s 2025 App Store Awards Spotlight AI

Apple announced the 17 winners of its 2025 App Store Awards on Thursday, emphasizing the growing impact of artificial intelligence in mobile and desktop applications. The ceremony highlighted a range of innovative tools, from neurodivergent‑focused planners to AI‑enhanced video editors and academic writing assistants.

Key Winners and Their AI Features

Tiimo was named iPhone App of the Year. Developed in Copenhagen, Tiimo offers visual planning tools designed for individuals with ADHD, autism, and other neurodivergent conditions. The app’s adaptive design integrates focus timers, celebratory cues, and flexible task management to support users whose brains work differently.

Detail earned iPad App of the Year. The app leverages AI to transform podcasts, presentations, and reactions into share‑ready content in seconds. Its Auto Edit feature handles silence removal, zoom cuts, titles, captions, music, and more, while a dedicated Podcast Auto Edit tool generates multiple long‑form edits and short clips with a single tap.

Essayist captured Mac App of the Year. This AI‑powered writing assistant inserts citations seamlessly across APA, MLA, Chicago/Turabian, and Harvard styles, streamlining the traditionally tedious process of adding references and formatting academic papers.

Apple’s Perspective

Tim Cook, Apple’s CEO, praised the developers, stating, “Every year, we’re inspired by the ways developers turn their best ideas into innovative experiences that enrich people’s lives.” He added that the winners “demonstrate the meaningful impact that world‑class apps and games have on people everywhere.”

Industry Context and Market Growth

Business of Apps, a B2B media platform, reported that the AI app sector generated $4.5 billion in 2024, with more than half of that revenue attributed to ChatGPT. The firm noted that 700 million people used AI apps in the first half of 2025 and projected that the sector could exceed $150 billion in revenue by 2030.

Legal backdrop

The announcement also referenced Ziff Davis’s lawsuit against OpenAI, alleging that OpenAI infringed Ziff Davis copyrights while training and operating its AI systems.

Historical Note

Apple began presenting App Store Awards over a decade ago. Past winners have included Kino (2024), AllTrails (2023), BeReal (2022), Toca Life World (2021) and Wakeout! (2020). The 2025 slate adds new titles such as Pokémon TCG Pocket for iPhone Game of the Year, DREDGE for iPad Game of the Year, Cyberpunk 2077: Ultimate Edition for Mac Game of the Year, and Vision Pro experiences like Explore POV.

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