Third‑Party Apps Integrated Directly into ChatGPT

OpenAI has added a set of third‑party applications that can be launched from within the ChatGPT conversational window. Users simply type the name of an app—such as "Spotify"—followed by a request, and the app appears as an icon above the input field, offering relevant suggestions. The first interaction prompts the user to authorize the connection, making data sharing transparent.

Initial App Offering and Availability

The initial lineup includes services from Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow. These apps enable tasks ranging from booking travel to designing graphics without leaving the chat interface. The feature is currently unavailable to customers in the European Union, who will receive access at a later stage.

Roadmap Toward an App Directory and Broader Ecosystem

OpenAI plans to launch a dedicated directory where users can browse and search for additional apps. The company expects a large number of submissions as developers seek to claim space in the emerging ecosystem. Executives anticipate that the directory will function similarly to an app store, providing monetization options for creators.

Vision of ChatGPT as an Operating System

Nick Turley, head of ChatGPT, described the upcoming months as a transition from a useful app to a platform that feels like an operating system. The vision is a single universal interface— the text prompt window— that unifies web search, desktop functions, and AI agents. Over the next six months, OpenAI aims to evolve the experience so that users can accomplish a wide range of tasks through conversational commands alone.

Potential Challenges and Outlook

The rollout raises questions about quality control, as early app stores historically faced low‑quality or misleading submissions. OpenAI’s directory will need mechanisms to maintain standards and protect user data. Despite these challenges, the integration of apps marks a significant step toward a more seamless, AI‑driven workflow for consumers and professionals alike.

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