New Purchases Tab Streamlines Delivery Tracking

Google is deploying a Gmail update that creates a distinct Purchases tab, consolidating all delivery‑related messages in one place. The feature appears in both the mobile app and the web interface, accessible through the side menu by tapping the hamburger icon at the top of the screen. Within the Purchases view, users can quickly locate information about recent orders without sifting through their general inbox.

In addition to the dedicated tab, Gmail continues to surface time‑sensitive packages as cards at the top of the primary inbox. Each card includes actionable buttons labeled "See item" and "Track Package," allowing users to view order details or follow shipment progress with a single tap, eliminating the need to search for the original email.

Promotions Tab Gets Relevance Sorting and Deal Nudges

The update also revamps the Promotions tab. Gmail will now automatically sort promotional messages by "most relevant," using the same interaction data that determines which brands a user engages with most frequently. This relevance engine aims to surface offers that align with a user’s interests, reducing clutter from less pertinent promotions.

Beyond sorting, the Promotions tab will provide nudges about upcoming deals and offers that are nearing expiration. These nudges are intended to alert users to time‑limited discounts, helping them take advantage of savings before they lapse.

Impact on User Experience

By separating purchase confirmations and shipment updates into a dedicated tab, Gmail reduces inbox noise and simplifies the process of tracking online orders. The inclusion of prominent delivery cards and direct action buttons further streamlines the user workflow, making it easier to monitor deliveries without leaving the inbox.

The relevance‑based sorting of promotional emails and the addition of expiring‑deal alerts aim to make the Promotions tab more useful, ensuring that users see offers that matter most to them while staying informed about limited‑time opportunities.

Rollout Details

The Purchases tab is set to appear in personal Gmail accounts starting today, with the Promotions enhancements arriving in the coming weeks. Both changes are part of Google’s broader effort to improve email organization and enhance the overall utility of Gmail for everyday tasks such as shopping and deal hunting.

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