Talent agencies condemn Sora 2

OpenAI’s Sora 2 AI video generator has drawn sharp criticism from Hollywood’s leading talent agencies. Creative Artists Agency issued a statement warning that the tool endangers the intellectual property and compensation of its clients. The agency highlighted the Cameo feature, which allows users to insert a celebrity’s likeness and voice into AI‑generated videos, as a particular point of contention.

Industry concerns over likeness and compensation

The agencies argue that Sora 2 could enable the creation of videos that use a performer’s image or voice without permission, potentially bypassing the traditional mechanisms that ensure creators are credited and paid. They framed the issue as a moral test for OpenAI, questioning whether the company respects global copyright principles and the rights of writers, artists, actors, and other creators.

OpenAI’s response and proposed safeguards

OpenAI’s leadership acknowledged the concerns and outlined steps to address them. The company said the Cameo feature is designed to require public figures to upload a verified Cameo that explicitly grants permission for their likeness to be used. If no such permission is provided, the system is intended to block attempts to insert that individual into generated content. For deceased public figures, OpenAI stated that estates can request removal of any generated material, and the company will honor those requests.

Broader industry reaction

Other talent agencies, including William Morris Endeavor and United Talent Agency, have issued similar statements, urging OpenAI to remove their clients from the platform. The Motion Picture Association also warned that OpenAI bears responsibility for preventing copyright violations. The dispute underscores the tension between the fast‑moving AI startup approach, which often iterates on mistakes, and the entertainment industry’s methodical focus on licensing, consent, and credit before any content is released.

Implications for the future of AI video tools

The conflict may shape how consumer AI video applications handle creator rights moving forward. While OpenAI’s proposed controls aim to give individuals agency over their digital likeness, critics argue that reliance on self‑registration may not be sufficient to protect against misuse. The outcome of this clash could set precedents for compensation models, permission frameworks, and the broader integration of AI‑generated media in the entertainment ecosystem.

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