European Launch of Vibes

Meta confirmed that Vibes, a short‑form video feed composed entirely of AI‑generated content, is now available to users in Europe through the Meta AI app. The service mirrors the format of TikTok or Instagram Reels but differentiates itself by ensuring every video is created by artificial intelligence.

How Users Create and Share Content

Within Vibes, users can generate videos by entering text prompts, remix existing clips, add new visuals, layer music, or adjust stylistic elements to match personal tastes. Created videos can be posted directly to the Vibes feed, sent to friends, or cross‑posted to Instagram and Facebook Stories and Reels. Meta says the feed will become increasingly personalized to each user’s interests over time.

Industry Context and Reactions

The European rollout arrives six weeks after the feature’s U.S. debut. Shortly after Meta’s launch, OpenAI released Sora, a platform for creating and sharing AI‑generated videos. While Meta is promoting Vibes as a collaborative creation experience, other platforms such as YouTube are tightening policies to address the influx of low‑quality AI content, often referred to as “AI slop.”

Public Feedback

Reaction to the announcement on Meta’s own channels included skeptical comments, with users questioning the demand for an AI‑driven TikTok alternative. Despite the mixed reception, Meta emphasizes the rapid growth of media generation within its AI app since the feature’s introduction.

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