What Is Vibes?

Meta has launched Vibes, a short‑form video feed entirely populated with AI‑generated videos. The feed appears in the Meta AI app and on meta.ai, offering users a scrolling stream of surreal scenes and stylized clips created by Meta’s video models.

How Users Create and Remix

Within Vibes, users can tap an existing clip to remix its look, style, or sound, or they can generate a brand‑new video from a text prompt. The app also supports uploading personal visual elements, giving creators multiple pathways to produce content. Once a video is made, it can be shared directly to Instagram Reels and Facebook Stories.

Integration with Existing Meta AI Tools

Vibes consolidates several of Meta’s AI projects, including AI stickers and image generators that were introduced earlier in the year. By bringing these tools together, Vibes offers a unified experience for short‑form video creation, positioning AI as a co‑creator rather than a conversational chatbot.

Personalization and Preview Launch

The feed learns what each user likes as they engage, curating a personalized stream of AI clips tuned to individual tastes. Vibes is currently launching as a preview and remains separate from the main Instagram feed, though integration points such as tags that trace videos back to Meta AI are already in place.

Potential Impact and User Appeal

Meta markets Vibes as a solution for people who may feel excluded from traditional video creation due to shyness, technical gaps, or lack of equipment. By lowering the barrier to entry, the feature could attract creators who want to experiment with AI‑driven visuals without needing animation or directing expertise. At the same time, Meta acknowledges the risk of “AI slop” – low‑quality, incoherent visuals – and is working with visual artists and creators to improve model quality.

Future Outlook

If Vibes gains traction, it could reshape how short‑form video content is produced and consumed, especially among younger users who enjoy remix culture. The feature’s success will depend on how well it balances ease of creation with the quality of AI‑generated output.

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