OpenAI Introduces Paid Credits for Sora

OpenAI has opened a new revenue stream for its Sora AI video‑generation service by selling additional credits to power users. Through the Apple App Store, customers can buy a bundle of ten extra video generations for a price of $4. This purchase is intended to supplement the platform’s current offering of thirty free generations per day.

Potential Reduction of Free Generations

Company leadership has signaled that the existing free‑generation limit may be reduced over time. The rationale provided is a shortage of GPU resources needed to sustain the present level of usage. Executives emphasized that any changes will be communicated transparently to users.

Future Monetization via Licensing

Beyond selling extra credits, OpenAI is exploring a licensing model that would allow right‑sholders to monetize their copyrighted material within the Sora ecosystem. This could include artwork, characters, or personal likenesses, enabling a “cameo” feature where creators could charge for the use of their intellectual property in generated videos.

Legal Context and Controversy

The proposed cameo licensing approach arrives amid a trademark infringement lawsuit filed by Cameo against OpenAI. Critics have described the strategy as bold, noting the juxtaposition of a monetization plan that relies on copyrighted material while the company faces legal challenges over similar usage.

Implications for Users and Creators

For power users, the new credit purchase offers a straightforward way to exceed the daily free limit without waiting for the quota to reset. For creators and rights holders, the licensing model could open a new revenue channel, though its implementation remains subject to ongoing legal scrutiny.

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