App Design and Functionality

OpenAI is set to launch a new social platform that closely resembles TikTok, offering a vertical video feed with swipe‑to‑scroll navigation. Unlike TikTok, the app will not allow users to upload personal photos or videos; every clip will be created by OpenAI’s upcoming Sora 2 video model. Inside the app, Sora 2 will generate videos no longer than ten seconds, mirroring TikTok’s original short‑form focus.

Identity Verification and Likeness Use

The platform will feature an identity‑verification tool that, when activated, permits Sora 2 to incorporate a user’s likeness into AI‑generated videos. Other users will be able to tag those individuals and remix videos using their faces. OpenAI plans to push notifications whenever a person’s likeness is employed, even if the video never reaches the public feed, as a safety precaution.

Copyright Protections

OpenAI intends to enforce copyright restrictions within the app, refusing to generate certain videos that could infringe on protected works. Rights holders will have the ability to opt out of having their content appear in AI‑generated videos, adding an extra layer of protection.

Strategic Context

According to industry commentary, OpenAI may see an opportunity to fill a gap created by ongoing regulatory pressure on TikTok’s U.S. operations. By coupling Sora 2 with a social experience, the company hopes to build a community around AI‑only video content and potentially steer users away from competing models.

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