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Starling Home Hub Discontinued Amid Rising Costs and Tariff Pressures

Starling Home Hub Discontinued Amid Rising Costs and Tariff Pressures
The Verge

Background and Product Overview

Starling introduced the Starling Home Hub in 2019 as an independent, plug‑and‑play bridge priced at $99. The device allowed users to control and automate Google Nest products—including thermostats and cameras—through the Apple Home app and via Siri voice commands. It also provided local streaming for cameras, reducing latency compared to cloud‑based solutions. At the time, Google’s Nest lineup lacked direct integration with Apple’s HomeKit platform, making the hub a valuable tool for consumers who mixed ecosystems.

While newer Nest thermostats have since gained Matter compatibility, enabling limited Apple Home integration, many older models and all Nest cameras continue to operate outside Apple’s ecosystem. The Starling Home Hub filled this void, offering a reliable and straightforward alternative to more complex setups such as self‑hosted Homebridge servers.

Reason for Discontinuation

Starling announced on its website that it can no longer manufacture the hub due to “rapidly rising costs of doing business for small US‑based product companies like us,” specifically highlighting tariffs imposed by the U.S. government on essential components. The company did not detail other cost factors but emphasized that the tariff environment made continued production unsustainable.

Impact on Existing Users

Current owners of the Starling Home Hub will remain supported. Starling committed to providing technical assistance, security patches, and bug‑fix updates for as long as stock permits, and it intends to honor existing warranties. However, the company’s future product roadmap remains unclear, as the hub has been its sole offering to date.

Alternatives and Future Outlook

Consumers seeking to maintain Nest integration with Apple Home now have limited options. The 2020 Google Nest Thermostat and the fourth‑generation Nest Learning Thermostat support Matter, allowing some control through the Apple Home app. Matter support for Nest cameras is expected later in the year, and rumors suggest Google may launch new Nest cameras that could eventually stream within Apple Home.

Despite these developments, the discontinuation of the Starling Home Hub removes a simple, dedicated bridge that many users relied upon. The gap may push some toward more technical solutions or encourage manufacturers to expand Matter compatibility across older devices.

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Source: The Verge

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