Vodafone's AI Advertising Experiment

Vodafone has launched a commercial that stars an artificial‑intelligence avatar posing as a real person. The company framed the initiative as an experiment, stating it is "testing different styles of advertising — this time with AI" and emphasizing that "AI is so much a part of everyday life these days that we also try it out in advertising."

The AI avatar exhibits noticeable imperfections, such as slightly off hair, odd facial mannerisms, and a moving facial mole, which highlight its synthetic nature. Vodafone responded to inquiries about why a human was not used, reiterating the experimental nature of the project.

This move follows a prior fully AI‑generated commercial released by Vodafone last year, which sparked controversy despite its poor visual quality. The current effort underscores a growing interest among major brands in employing generative AI, deepfake technology, and virtual influencers to engage audiences.

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