Background

ByteDance announced the launch of Seedance 2.0, describing it as a substantial leap in generation quality, especially for close‑up shots and action sequences. The company highlighted the model’s cinematic aesthetic, noting high‑degree finish in textures, lighting, composition, costume, makeup, and prop designs. At the same time, ByteDance acknowledged that the model is "still far from perfect" and that further refinements are needed.

Industry Reaction

Shortly after the rollout, a comment from Deadpool co‑writer Rhett Reese went viral on X. Reese praised an AI‑generated video created by Irish director Ruairi Robinson that depicted Tom Cruise fighting Brad Pitt, saying it suggested a future where a single person could produce a movie indistinguishable from current Hollywood releases. He warned that such capability could be "over for us" unless the creator possesses top‑tier talent, in which case the technology could be "tremendous."

Studio Stance

Major studios, including Disney, have signaled willingness to remove AI tools that could threaten revenue or reputation without an agreement, yet they are not opposed to all AI uses of their characters. In December, Disney struck a deal with OpenAI, granting Sora access to 200 characters for three years and committing a $1 billion investment in the technology. Disney CEO Robert A. Iger described the rapid advancement of artificial intelligence as an important moment for the industry and emphasized a collaborative approach that respects and protects creators.

Copyright Concerns

The Motion Picture Association (MPA) chairman and CEO Charles Rivkin has previously accused ByteDance of disregarding well‑established copyright law that protects creators and underpins millions of American jobs. ByteDance’s post‑launch safeguards have not yet been confirmed as addressing these industry concerns, and ARS could not immediately reach the relevant groups for comment.

Strategic Outlook

ByteDance appears to have hoped that the earliest outputs from Seedance 2.0 would generate headline‑worthy attention, a goal that was achieved when Reese’s social‑media comment went viral. The mixed response—from enthusiastic praise of the model’s visual fidelity to sharp criticism over copyright and job security—underscores the ongoing tension between AI innovation and the protection of creative labor in the film industry.

Usado: News Factory APP - descoberta e automação de notícias - ChatGPT para Empresas