Code Discovery Raises Possibility of Ads in ChatGPT

A beta version of the ChatGPT Android application was examined and found to contain multiple references to advertising functionality. The code mentions terms like "ads feature," "search ad," and "bazaar content," suggesting that OpenAI is preparing to embed ad‑related elements within the app.

The finding was shared on X by Tibor Blaho, who highlighted that the specific beta build includes these references. Although the build is not publicly available, the presence of such code indicates that OpenAI may be moving toward an ad‑supported model, particularly for users on the free tier.

This development echoes earlier coverage from The Information, which reported that the company had been considering ad integration based on user memory or chat content. OpenAI’s CEO, Sam Altman, has previously spoken about ads as a potential revenue source, describing them as a "last resort" but not ruling them out entirely. He has hinted that while the idea is unsettling, it remains on the table as the firm looks for sustainable business models.

Despite these signals, OpenAI has not confirmed any definitive plan to launch ads. The code discovery provides the most concrete indication yet that the company is actively preparing for this possibility, though details about where ads might appear or how they would function remain undisclosed.

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