Introducing Pinterest Assistant

Pinterest is adding a new way to discover clothing, furniture, and other visual inspiration through its app. Called Pinterest Assistant, the feature is an AI‑powered search and recommendation tool that leverages knowledge of a user’s Pinterest activity to tailor its responses.

How It Works

Rather than requiring a specific item, the assistant is designed for open‑ended requests such as “pillows that match my living room decor.” To answer, the AI looks at the items a user has saved and the boards they have created, compares that data with the pins of other users who share similar tastes, and surfaces visual results that are personalized.

Voice‑First Interaction

Pinterest emphasizes the multimodal nature of the assistant. Users start a search by tapping a mic icon in the app, which captures an audio prompt. The AI then filters and analyzes visual content to find the best match, aiming to make the process feel closer to how people shop in real life.

Addressing AI‑Generated Content

Pinterest has faced complaints that the growing amount of AI‑generated material on the platform makes it harder to find genuine items. In May, the company began labeling AI content in the app, and earlier in October it added a way for users to “dial down” the amount of AI‑generated content they see. While the new assistant is not presented as a direct solution to that issue, it may help users who are tired of sifting through AI content.

Beta Rollout and Future Availability

Pinterest Assistant is rolling out in beta today to users in the United States who are 18 and over. Wider availability is expected in the coming weeks and months.

Usado: News Factory APP - descoberta e automação de notícias - ChatGPT para Empresas