Overview

A Future‑commissioned survey reveals that generative AI has moved from a niche curiosity to a mainstream daily tool for a sizable share of the adult population in the United States and the United Kingdom. The study reports that 40% of respondents in the U.K. and 34% in the U.S. use AI assistants such as ChatGPT, Gemini, or Copilot either daily or multiple times per day.

Demographic Profile

The data shows a strong skew toward younger adults. In the U.K., individuals aged 18 to 40 represent 70% of daily users, while in the U.S. they make up 60% of daily users. This age concentration suggests that the technology resonates most with those who are comfortable with digital platforms.

Primary Use Cases

The survey identifies learning as the top reason people turn to generative AI, with 54% of U.K. respondents and 48% of U.S. respondents citing it as a tool for gaining knowledge on specific topics. Shopping assistance follows, accounting for 46% of U.K. and 38% of U.S. daily users, indicating trust in AI recommendations for product selection.

Creative brainstorming and content generation are also notable, with 45% of U.K. and 36% of U.S. respondents using AI to generate ideas for social media, newsletters, or other written material. Visual assistance is used by 41% of U.K. participants and 35% of U.S. participants, reflecting interest in AI‑driven image creation.

Health‑related queries round out the top five uses. In the U.S., 35% of daily users have asked AI for help with physical or mental health questions, while 43% of U.K. respondents reported similar usage, placing health concerns just above visual assistance in the U.K. ranking.

Adoption Speed

More than 40% of all respondents indicated that they began using generative AI within the last six months, underscoring a rapid uptake across both nations.

Emerging Concerns

While the survey highlights broad enthusiasm, it also notes that health‑related queries raise caution. Experts warn that AI tools are not licensed medical advisors and may lack personal health history, prompting many platforms to include strong disclaimers.

Overall, the findings paint a picture of generative AI becoming an everyday utility—helping users learn, shop, create, and even seek health information—much like a modern search engine, but with conversational capabilities that many find more appealing.

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