Multilingual Expansion of AI Mode

Google has opened its AI Mode chatbot to five additional languages: Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Until now, the AI‑driven search experience was limited to English, making this the first expansion of language support for the feature. The move is intended to make the advanced AI capabilities more locally relevant and useful across diverse linguistic markets.

Rollout Timeline and Geographic Reach

The AI Mode feature first appeared in public tests, then expanded to everyone in the United States in May. Subsequent releases brought the service to the United Kingdom and India, and by last month the feature was present in more than 180 countries. The latest language addition broadens that global footprint, allowing users in regions where the new languages are spoken to interact with the AI chatbot directly in their native tongue.

Underlying Technology: Gemini 2.5 Pro

The expansion is powered by Google’s custom version of the Gemini 2.5 Pro model, which provides multimodal and reasoning capabilities. Earlier updates in July added support for the Gemini 2.5 Pro model and introduced Deep Search features. The integration of this advanced model enables the AI Mode to better understand nuanced queries and deliver more context‑aware answers in the newly supported languages.

Strategic Rationale

Google’s vice president of search product management emphasized that building a truly global search experience requires more than translation; it demands a nuanced understanding of local information. By deploying advanced language understanding through Gemini 2.5, the company aims to make its AI search capabilities locally relevant in each new language it supports.

Web Traffic Context

In parallel with the language rollout, Google has publicly stated that traffic to websites from Search remains relatively stable since the introduction of AI Overviews, suggesting that the web is thriving. However, a recent court filing revealed that the open web is already experiencing rapid decline. This contrast highlights the tension between perceived stability and documented challenges facing web publishers.

Implications for Publishers

Publishers who have been feeling the pinch of declining web traffic may view the multilingual AI Mode expansion as a potential avenue for renewed engagement. By offering AI‑driven search results in more languages, Google could drive additional traffic to content creators operating in those linguistic markets, potentially offsetting some of the losses associated with the broader web decline.

Looking Ahead

The language expansion represents a significant step toward a more inclusive AI search ecosystem. As Google continues to enhance its AI capabilities and broaden linguistic coverage, the impact on user experience, search dynamics, and the broader web ecosystem will become clearer.

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