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AI Bots Surge as Major Source of Web Traffic

AI Bots Surge as Major Source of Web Traffic
New data shows AI bots are rapidly increasing their share of internet traffic, often bypassing standard safeguards like robots.txt. Publishers and website owners are confronting a sophisticated arms race as bots disguise themselves as human browsers and employ advanced scraping techniques. Companies such as TollBit, Cloudflare and others are offering tools to detect, block, or monetize bot access, while a growing market promotes services that help content appear in AI-driven search results. The shift is reshaping how the web functions and creating new revenue streams for digital publishers. Leer más →

Google Expands AI Mode in Search to New Languages and Regions

Google Expands AI Mode in Search to New Languages and Regions
Google is rolling out its AI Mode chatbot in Search to dozens of new regions and dozens of additional languages. The expansion follows an early‑March test in the Labs program and a May rollout to all U.S. users. New language support includes Arabic, Chinese, several European languages, Malay, Russian, Thai, Vietnamese and more, with further additions such as Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese announced in early September. Google says its custom Gemini model enables nuanced, multimodal understanding across languages, while publishers warn the AI summaries may be reducing web traffic. Leer más →

Google Extends AI Mode to Five New Languages

Google Extends AI Mode to Five New Languages
Google announced that its AI Mode chatbot, integrated into Search, is now available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. The expansion follows a rapid rollout that began with an English‑only version, later opened to the United States, the United Kingdom and India, and now reaches users in more than 180 countries. The update leverages Google’s custom Gemini 2.5 Pro model and adds deeper multimodal and reasoning capabilities. While the company claims the web remains stable, a recent court filing acknowledges a rapid decline in open‑web traffic, a development publishers hope the multilingual AI features may help mitigate. Leer más →

Google Extends AI Mode to Five New Languages

Google Extends AI Mode to Five New Languages
Google announced that its AI Mode chatbot, integrated into Search, is now available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. The expansion follows a rapid rollout that began with an English‑only version, later opened to the United States, the United Kingdom and India, and now reaches users in more than 180 countries. The update leverages Google’s custom Gemini 2.5 Pro model and adds deeper multimodal and reasoning capabilities. While the company claims the web remains stable, a recent court filing acknowledges a rapid decline in open‑web traffic, a development publishers hope the multilingual AI features may help mitigate. Leer más →

Google Extends AI Mode to Five New Languages

Google Extends AI Mode to Five New Languages
Google announced that its AI Mode chatbot, integrated into Search, is now available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. The expansion follows a rapid rollout that began with an English‑only version, later opened to the United States, the United Kingdom and India, and now reaches users in more than 180 countries. The update leverages Google’s custom Gemini 2.5 Pro model and adds deeper multimodal and reasoning capabilities. While the company claims the web remains stable, a recent court filing acknowledges a rapid decline in open‑web traffic, a development publishers hope the multilingual AI features may help mitigate. Leer más →

Google Extends AI Mode to Five New Languages

Google Extends AI Mode to Five New Languages
Google announced that its AI Mode chatbot, integrated into Search, is now available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. The expansion follows a rapid rollout that began with an English‑only version, later opened to the United States, the United Kingdom and India, and now reaches users in more than 180 countries. The update leverages Google’s custom Gemini 2.5 Pro model and adds deeper multimodal and reasoning capabilities. While the company claims the web remains stable, a recent court filing acknowledges a rapid decline in open‑web traffic, a development publishers hope the multilingual AI features may help mitigate. Leer más →

Google Extends AI Mode to Five New Languages

Google Extends AI Mode to Five New Languages
Google announced that its AI Mode chatbot, integrated into Search, is now available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. The expansion follows a rapid rollout that began with an English‑only version, later opened to the United States, the United Kingdom and India, and now reaches users in more than 180 countries. The update leverages Google’s custom Gemini 2.5 Pro model and adds deeper multimodal and reasoning capabilities. While the company claims the web remains stable, a recent court filing acknowledges a rapid decline in open‑web traffic, a development publishers hope the multilingual AI features may help mitigate. Leer más →

Google Search Leader Defends AI Impact on Clicks

Google Search Leader Defends AI Impact on Clicks
Google’s search head Liz Reid wrote a blog post asserting that artificial‑intelligence features are not reducing website clicks and are actually driving more searches. The post responds to a Pew Research Center analysis that suggested AI Overviews lower click‑through rates. Reid claims total organic click volume has stayed relatively stable year‑over‑year and that AI tools are an evolution of earlier features like the Knowledge Graph, which also did not cut clicks. She notes users increasingly seek authentic voices, referencing Google’s partnership with Reddit, but provides no specific data to back the claims. Leer más →

Google Claims AI in Search Boosts Queries and Click Quality

Google Claims AI in Search Boosts Queries and Click Quality
Google Search executives say AI‑driven Overviews are increasing the number of searches and improving the quality of clicks to websites. The company argues that overall organic traffic remains stable year‑over‑year and that users are engaging more deeply with content after seeing AI summaries. Independent analysis from a research centre suggests the opposite, showing lower click‑through rates when AI Overviews are present. Cloudflare’s CEO also notes a sharp decline in referral traffic from Google over recent years. The contrasting viewpoints highlight uncertainty about AI’s impact on web traffic. Leer más →