OpenAI's Sora, an AI‑generated video app modeled after TikTok, has surpassed one million downloads in under five days, despite being limited to North America and requiring an invitation to use. Users can create short videos simply by prompting the Sora 2 model, and a Cameo feature lets them generate videos of themselves and others who consent. The app’s limited guardrails have already produced controversial content, including likenesses of public figures and copyrighted characters, prompting pushback from the entertainment industry. OpenAI has responded by adding user‑controlled options for likeness usage and plans to give rights holders similar controls, though the true level of active use remains unclear.
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