The Walt Disney Company and OpenAI have announced a partnership that licenses hundreds of Disney, Pixar, Marvel and Star Wars characters for use in OpenAI’s generative AI tools, including ChatGPT’s image generator and the Sora video platform. Disney will also invest in OpenAI, gaining a seat at the table as the AI firm navigates regulatory and safety issues. While the deal promises new creative possibilities for fans, it also raises questions about brand protection, content moderation, and the impact on traditional animation talent.
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