A recent Deloitte survey of U.S. consumers shows that while more than half are experimenting with or regularly using generative AI, a majority express concerns about rapid innovation, data privacy, and the accuracy of AI outputs. Around 40% of respondents pay for AI services, and many access the technology through mobile apps and websites. Trust remains fragile—privacy worries have risen, and users are reluctant to share sensitive personal data. Consumers indicate they are more likely to spend money with companies they trust, highlighting a tension between growing adoption and lingering skepticism. Leer más →