The upcoming iPhone 17 launch faces a critical test: Apple needs to showcase AI capabilities that are genuinely tied to the new hardware, not just a rehash of existing features. While Apple Intelligence already offers tools like email rewriting and personalized emojis, the author argues that without a distinct, hardware‑driven AI experience, many users will see little reason to upgrade. Expectations include innovations that leverage the phone’s sensors and neural engine in ways that cannot be replicated on older models or competing devices.
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