Google is expanding its AI Mode search with new conversational shopping capabilities powered by Gemini. Users in the United States will soon be able to ask complex product questions and receive generated guides, tables, and recommendations. The rollout also includes sponsored shopping content, mirroring traditional search ads, while the Gemini app currently offers ad‑free results. Additionally, Google is testing an "agentic checkout" feature that can alert shoppers when a product hits a target price and enable automatic purchases via Google Pay at select retailers. The updates arrive ahead of the holiday shopping season. Leer más →

Walmart and OpenAI have introduced Instant Checkout, a new feature that lets shoppers complete purchases through ChatGPT conversations. The AI accesses Walmart's catalog to confirm orders and handles payment via existing checkout infrastructure. Executives say the service aims to simplify everyday buying and position both companies ahead of rivals in conversational commerce. The integration builds on Walmart’s existing AI tools and expands OpenAI’s e‑commerce capabilities beyond smaller merchants. Leer más →

Google announced enhancements to AI Mode in Search, adding visual‑based answers that let users see images directly within the AI tab. The update builds on Google Lens technology, letting users request design inspiration, refine image results, and upload photos for search. Shopping queries now accept natural‑language descriptions, delivering retailer links without manual filters. The changes aim to keep Google competitive with AI‑driven rivals and to shift search toward intent‑based interactions while maintaining traffic quality for publishers. Leer más →