Anthropic announced that its AI chatbot Claude will remain free of advertisements, drawing a clear line from rival OpenAI, which recently began testing banner ads in its free tier. The company emphasized that ads would conflict with Claude's purpose as a helpful assistant for work and deep thinking. Anthropic highlighted this stance in a Super Bowl commercial that lampooned AI assistants that insert product pitches into conversations. The move comes amid growing competition between the two firms, especially in AI coding tools where Anthropic's Claude Code is gaining traction among developers.
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