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Target Launches ChatGPT-Powered Shopping App, Expanding OpenAI’s Retail Portfolio

Target Launches ChatGPT-Powered Shopping App, Expanding OpenAI’s Retail Portfolio
OpenAI is deepening its retail presence with the upcoming launch of a Target-branded ChatGPT shopping app. The beta version will let shoppers request ideas, browse items, build multi‑item baskets, order food and check out directly within ChatGPT. The move follows OpenAI’s recent rollout of dedicated retail apps for brands such as Canva, Coursera, Figma, Expedia, Spotify, and Zillow, and its new Instant Checkout feature that enables purchases from retailers like Etsy and Shopify. Target also plans to deploy ChatGPT Enterprise to its 18,000 employees for supply‑chain forecasting, store‑process optimization, and AI‑driven customer support. Leer más →

ChatGPT Instant Checkout Falls Short of Expectations

ChatGPT Instant Checkout Falls Short of Expectations
OpenAI’s new Instant Checkout lets users buy products directly within ChatGPT, but early adopters report limited functionality, confusing availability, and a lack of true purchasing capability. While the feature is tied to partners like Shopify and Etsy, it currently supports only single‑item purchases and often fails to display a buy button. Users also encounter mixed messages about which listings are eligible. The rollout coincides with a lawsuit from Ziff Davis alleging copyright infringement in OpenAI’s training data. Leer más →

PayPal to Enable Purchases on ChatGPT Starting Next Year

PayPal to Enable Purchases on ChatGPT Starting Next Year
PayPal announced that it will integrate its payment services with OpenAI's ChatGPT platform next year, allowing users to buy and sell directly through the chatbot. The move brings PayPal to a growing list of e‑commerce partners that includes Walmart, Shopify and Etsy, and follows popular demand from developers. A demo shows a user requesting shoe recommendations and receiving a PayPal checkout button. PayPal CEO Alex Chriss highlighted the large base of wallet holders who will benefit from a secure, click‑to‑buy experience on ChatGPT. Leer más →

ChatGPT’s Instant Checkout Falls Short for In‑Chat Lipstick Purchase

ChatGPT’s Instant Checkout Falls Short for In‑Chat Lipstick Purchase
OpenAI’s ChatGPT recently introduced an Instant Checkout feature that promises to let users buy products directly within the chat interface. A tester attempted to purchase a specific lipstick using the new tool, only to encounter mixed messages and a lack of a functional buy button. Despite the partnership with platforms like Etsy and Shopify, the experience highlighted gaps in product eligibility, merchant support, and the overall reliability of the in‑chat purchasing flow. Leer más →

OpenAI Launches Instant Checkout for ChatGPT, Bringing In‑Chat Shopping to U.S. Consumers

OpenAI Launches Instant Checkout for ChatGPT, Bringing In‑Chat Shopping to U.S. Consumers
OpenAI has introduced an Instant Checkout feature that lets ChatGPT users in the United States buy directly from Etsy and upcoming Shopify merchants without leaving the conversation. The tool surfaces product details, reviews, and pricing, then allows users to confirm orders, shipping, and payment through options such as Apple Pay, Google Pay, Stripe, or credit cards. OpenAI describes the product results as organic and unsponsored, and it will charge merchants a small fee for completed purchases. The move positions OpenAI as a new gatekeeper in e‑commerce, challenging established platforms like Google and Amazon. Leer más →

OpenAI Launches Instant Checkout for Etsy Purchases Within ChatGPT

OpenAI Launches Instant Checkout for Etsy Purchases Within ChatGPT
OpenAI introduced Instant Checkout, a new feature that lets users purchase individual items from Etsy sellers directly inside ChatGPT. Powered by the Agentic Commerce Protocol developed with Stripe, the service currently supports single‑item purchases in the United States for both free and paid ChatGPT users. OpenAI says the rollout will expand to include multi‑item carts, more regions, and a broader set of merchants, with over a million Shopify sellers slated to adopt the technology soon. Payments are processed by the merchant, and merchants cover a small fee without affecting product prices. Leer más →