A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping.
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