Scammers are using AI‑generated images, video and audio to clone famous faces and voices, creating fake endorsements that trick consumers into clicking links, providing personal data, or sending money. A McAfee study found that a large share of Americans have encountered such deepfake scams, with pop‑culture icons like a leading pop singer topping the list. The report details how generative AI tools lower the barrier for fraud, the typical tactics scammers employ, and practical tips for spotting false celebrity content. Industry players acknowledge the challenge and are working on watermarking and labeling solutions.
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