DirecTV announced plans to roll out AI‑driven advertising on its television screensavers, allowing viewers to see personalized ads that can even incorporate their own faces. Partnering with Glance, the service will let users create short AI‑generated videos featuring their avatars and select brands directly from the screensaver interface. The move is positioned as a way to boost revenue as the company faces declining subscriber numbers, while also offering new content‑discovery features such as real‑time weather and sports scores. The initiative can be disabled by users who prefer an ad‑free experience. Leer más →