Startups are leveraging artificial intelligence to streamline their go‑to‑market (GTM) efforts, allowing them to do more with fewer resources while still relying on traditional marketing expertise. Industry voices from OpenAI, Google Cloud and venture capital highlight how AI‑driven lead generation, personalized messaging and data‑rich insights are reshaping hiring priorities and campaign execution. Yet, experts caution that AI augments rather than replaces the need for deep marketing knowledge and customer insight. Leer más →

Venture capitalists are revising their playbooks for AI startups, emphasizing rapid growth, data generation, and strong go‑to‑market strategies. Aileen Lee of Cowboy Ventures described the shift as a “funky time” at TechCrunch Disrupt, noting that traditional metrics are giving way to new variables such as competitive moats and technical depth. Jon McNeill of DVx Ventures highlighted the heightened scrutiny on seed‑stage companies, while Steve Jang of Kindred Ventures stressed the need for both solid technology and robust marketing. The panelists agreed that the AI sector remains early‑stage, leaving room for challengers to unseat incumbents. Leer más →