Netflix highlighted a "significant opportunity" for generative AI in its latest shareholder letter, showcasing uses such as de‑aging characters in the opening flashback of Happy Gilmore 2 and AI‑driven set‑design exploration for upcoming projects. The streaming giant is also beta‑testing a conversational search tool that lets members query its catalog in natural language. CEO Ted Sarandos said AI will help creators tell stories faster and in new ways, while the company acknowledges ongoing legal and ethical sensitivities. Critics warn that AI‑generated recommendations and creative tools may fall short of audience expectations. Leer más →

Netflix announced that it is "very well positioned to effectively leverage ongoing advances in AI," signaling an all‑in approach to generative AI as a creative tool rather than a content engine. The streaming giant cited recent uses of AI in productions such as the Argentine series "The Eternaut," the film "Happy Gilmore 2," and the series "Billionaires’ Bunker" to illustrate how the technology can streamline visual effects, pre‑production design, and post‑production work. While industry concerns linger over data usage and potential job impacts, Netflix’s leadership remains confident that AI will help storytellers work faster and explore new possibilities without replacing artistic talent. The company also reported a 17% year‑over‑year revenue increase to $11.5 billion, though the growth fell short of its own forecasts. Leer más →