AI-driven impersonation scams are exploding, using voice cloning and deepfake video to mimic trusted individuals. Criminals target victims through phone calls, video meetings, messages, and emails, often creating urgent requests for money or confidential information. Experts advise slowing down, verifying identities, and adding multi‑factor authentication to protect against these sophisticated attacks. The rise is driven by improved technology, lower costs, and broader accessibility, affecting both consumers and corporations.
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