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OpenAI Teams with Reliance to Bring AI Search to JioHotstar

OpenAI Teams with Reliance to Bring AI Search to JioHotstar
OpenAI is partnering with Reliance to embed AI‑powered conversational search into the JioHotstar streaming platform. The new feature, built on OpenAI’s API, lets users find movies, shows, and live sports using text or voice prompts in multiple languages and receive personalized recommendations. The collaboration was announced at the India AI Impact Summit in New Delhi and is part of OpenAI’s broader “OpenAI for India” initiative, which also includes data‑center and enterprise projects with other Indian firms. The integration aims to create a two‑way discovery layer that connects ChatGPT searches directly to JioHotstar content. Leer más →