Amazon has added a new AI-powered tool called “Help me decide” to its shopping experience. The feature analyzes a shopper’s searches, browsing and purchase history to surface product recommendations and explain why each item fits the user’s needs. Built on Amazon’s own large language models and services such as Bedrock, OpenSearch and SageMaker, the tool appears after a user has viewed multiple similar listings and is currently available in the United States on the Amazon Shopping app and website. It follows a series of earlier AI experiments, including the Rufus assistant, AI‑driven shopping guides, audio summaries and the Lens Live visual search tool. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →