Vodafone is experimenting with an AI-generated character that appears as a German‑speaking woman in a red hoodie to promote its high‑speed home internet services. The AI figure has been featured in multiple TikTok videos posted on the company’s official account, collectively drawing over 2 million views, and the clips have also run as ads on X. Vodafone says the test is part of broader advertising experiments, emphasizing the growing role of AI in everyday marketing. Industry observers note that such AI spokespeople raise questions about transparency, brand safety and consumer trust.
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