Apple has reportedly deprioritized work on a cheaper version of its Vision Pro headset, redirecting resources toward AI‑enabled smart glasses. The move, revealed in a Bloomberg report citing internal sources, signals a strategic pivot as the company seeks to compete in a market where lighter, more affordable wearables are gaining traction. Analysts comment that Apple’s Vision Pro has struggled with price, bulk, and limited use cases, prompting the shift toward a Meta‑style smart‑glass design slated for 2027 and a higher‑resolution lens model for 2028. The decision reflects both financial pressures and a desire to stay relevant in the evolving AR space.
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