OpenAI has introduced Atlas, a new web browser that integrates an AI-driven Agent Mode capable of navigating tabs, accessing authentication data, and operating in the background. The feature can be toggled manually or suggested by ChatGPT based on user prompts. While Agent Mode is limited to actions within web tabs, users retain control over login states and can employ incognito windows for privacy. The launch places OpenAI against established players like Microsoft Edge’s Copilot and Google Chrome’s upcoming Gemini features, as well as startups such as Perplexity, which recently made a high‑profile bid for Chrome. Analysts note the move could grant OpenAI deeper access to user data and open new ad‑revenue pathways, but its success will hinge on convincing a portion of ChatGPT’s 700 million‑plus weekly active users to switch browsers.
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