The Federal Trade Commission is investigating whether Google and Amazon misled advertisers about pricing and terms for their online ads. The probe focuses on the auction-style sale of ad space, including Google's automated search auctions and Amazon's real‑time listings auctions. Regulators are examining Amazon's use of "reserve pricing" and Google's internal pricing processes to determine if advertisers were kept in the dark about price floors or hidden cost increases. The FTC investigation adds to broader federal scrutiny of big‑tech firms, following other antitrust actions involving Google.
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