Google’s search head Liz Reid wrote a blog post asserting that artificial‑intelligence features are not reducing website clicks and are actually driving more searches. The post responds to a Pew Research Center analysis that suggested AI Overviews lower click‑through rates. Reid claims total organic click volume has stayed relatively stable year‑over‑year and that AI tools are an evolution of earlier features like the Knowledge Graph, which also did not cut clicks. She notes users increasingly seek authentic voices, referencing Google’s partnership with Reddit, but provides no specific data to back the claims.
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