The generative‑AI market is expanding into video, with major tech firms releasing text‑to‑video models such as OpenAI's Sora and Google's Veo 3. These tools create short clips from prompts or images, often lasting only a few seconds, and some include synchronized audio. Other companies—including Adobe, Midjourney, Runway, Luma, Pika, and Ideogram—offer comparable services, typically on a paid basis. While the technology promises new creative possibilities, it also brings challenges like hallucinations and unresolved legal and ethical questions. The ecosystem remains fast‑moving, with many products still evolving.
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