Luxury membership platform Vivrelle has partnered with fashion retailers Revolve and FWRD to launch Ella, an AI‑driven personal styling tool. The assistant can generate outfit suggestions across the three brands, answer specific requests such as “bachelorette weekend outfit” or “what to pack for a trip,” and let users checkout in a single Vivrelle cart. Ella builds on a prior collaboration that introduced the “Complete the Look” feature, and its creator Blake Geffen says the technology aims to remove the stress of planning outfits while learning from user interactions.
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