Website publishers, from news outlets to investment banks, are pushing back against Google’s AI Overviews, claiming the feature cuts click‑through traffic and affiliate revenue. Studies cited by publishers show click rates dropping from fifteen percent to eight percent, and revenue losses of more than a third. Google’s head of search disputes the findings, saying overall organic click volume remains stable. The dispute has escalated to a lawsuit by Penske Media Corporation, which owns The Hollywood Reporter and Rolling Stone, alleging significant financial harm from the AI summaries. Leer más →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leer más →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leer más →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leer más →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leer más →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leer más →

Google’s search division asserts that the introduction of AI‑driven features has not caused a broad decline in traffic to publisher sites. In a blog post, Vice President Liz Reid says overall organic click volume remains relatively stable year‑over‑year and that click quality has slightly improved. The company acknowledges that user behavior is shifting toward sites offering forums, videos, podcasts and authentic voices, but argues that AI Overviews actually increase the number of links shown on a page, creating more opportunities for publishers. Google also notes that it is developing new tools to help publishers monetize traffic beyond traditional advertising. Leer más →