Amazon’s Prime Video is rolling out a suite of artificial‑intelligence features for its Thursday Night Football broadcasts. The new tools, including Pocket Health, Defensive Alerts and End‑of‑Game analytics, analyze thousands of data points in real time to visualize quarterback threats, identify potential blitzers and model comeback scenarios. Designed to give viewers deeper insight into each play, the AI enhancements arrive as the service prepares for the first game of the 2025 NFL season, expanding the platform’s sports‑streaming capabilities.
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