Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices.
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