The wearable chatbot device Friend, launched by founder Avi Schiffmann, rolled out a high‑cost subway advertising campaign in New York City that quickly drew public ire. Commuters defaced the ads, shouted anti‑AI slogans, and organized a spontaneous protest that included tearing up cardboard cut‑outs of the device. Schiffmann later clarified he did not plan the event, traveled to New York after seeing the photos, and engaged with participants, emphasizing a desire for dialogue rather than sales to big‑tech firms.
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