Mondelez International is deploying a generative‑AI video platform that it says can halve advertising production costs. Senior vice president Jon Halvorson disclosed that the company has invested more than $40 million in the tool, already using it for social content for Chips Ahoy and Milka, and plans to create AI‑driven TV commercials for Oreo that could debut during the upcoming holiday season and possibly the next Super Bowl. The move reflects a broader industry shift toward AI‑powered marketing, though past efforts such as Coca‑Cola’s AI‑generated Christmas ads have drawn mixed reactions. Leer más →