Google Lens is being embraced as a versatile AI‑powered visual search tool that helps users translate text, identify objects, verify product details, and gather contextual information in real time. By simply pointing a phone camera at an item or scene, the service delivers instant translations, product comparisons, and educational overviews, making it a practical companion for travel, shopping, and everyday curiosity. Users report increased confidence when navigating foreign menus, confirming rental listings, and exploring unfamiliar art, highlighting the tool’s growing role in daily digital interactions. Leer más →

Pinterest has introduced an AI-driven assistant that helps users find clothing, furniture, and other visual inspiration through voice prompts. The assistant draws on a user’s saved pins and boards, compares tastes with similar users, and delivers tailored visual results. Rolling out in beta to U.S. adults 18 and older, the feature aims to make shopping feel more natural while also addressing concerns about AI‑generated content on the platform. Leer más →

Google Lens is emerging as a versatile visual search tool that helps travelers translate signs, verify accommodations, identify artwork, and compare shopping options instantly with a smartphone camera. Users highlight its ability to provide on‑the‑spot translations, background checks on rental listings, detailed art information, and product price comparisons, all powered by Google’s extensive AI and shopping graph. The feature, while limited to online use, is praised for improving confidence and convenience during trips. Leer más →

Google has expanded its Gemini‑powered AI Mode by integrating visual search features drawn from Google Lens and its Image Search technology. Users can now upload photos and ask conversational questions about the content, receiving related images, product details, and contextual information. The new system breaks images into objects, background, color and texture, runs multiple internal queries in parallel, and recombines results that best match user intent. By linking to the Google Shopping Graph, which indexes billions of products, the feature also delivers price, review and availability data for items depicted in photos. While the upgrade promises a more natural, image‑centric search experience, Google acknowledges potential misinterpretations, bias, and the risk that sites lacking optimized visuals may be underrepresented. Leer más →

Google has rolled out a new AI Mode update that turns image search into a conversational experience. Users can now describe what they want in natural language, refine results with follow‑up prompts, and combine text with reference images. The feature leverages Gemini 2.5’s multimodal capabilities and integrates with Google Search, Lens, and Image Search, initially launching in English for U.S. users. Leer más →

Google announced enhancements to AI Mode in Search, adding visual‑based answers that let users see images directly within the AI tab. The update builds on Google Lens technology, letting users request design inspiration, refine image results, and upload photos for search. Shopping queries now accept natural‑language descriptions, delivering retailer links without manual filters. The changes aim to keep Google competitive with AI‑driven rivals and to shift search toward intent‑based interactions while maintaining traffic quality for publishers. Leer más →

Google has rolled out an update to its AI Mode that lets users search for images using natural, conversational language. The new feature allows shoppers and browsers to describe what they want—like they would to a friend—and receive visual results that can be refined on the fly. Users can also start a search by uploading a reference photo or taking a picture, blending visual cues with text to hone results. The update, powered by Gemini 2.5 and the latest multimodal capabilities, is currently available in English to U.S. users. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Leer más →

Amazon has introduced Lens Live, a new feature for its Shopping app on iOS that lets users point their phone camera at objects and instantly see matching product listings. Using real‑time object detection, Lens Live scans the environment, compares identified items against Amazon’s catalog, and presents similar products in a swipeable carousel with options to add to the cart or wishlist. The tool also integrates Amazon’s AI assistant Rufus to summarize descriptions and answer questions. Amazon says the feature builds on its existing visual‑search capabilities and will roll out to more customers in the coming weeks. Leer más →

Pinterest CEO Bill Ready told investors on the company’s second‑quarter earnings call that the platform is evolving into an AI‑enabled shopping assistant, offering proactive recommendations that feel personal. While he highlighted the company’s use of proprietary multimodal AI for visual search, personalization and advertising efficiencies, he cautioned that the “agentic web” – where AI agents shop on a user’s behalf – remains far off. Ready also addressed growing concerns over AI‑generated content, noting new labeling and filtering tools, and discussed the firm’s recent financial results, user demographics and talent strategy. Leer más →