Wix has added a generative AI tool called Email Assistant to its email editor, allowing users to draft and design marketing emails through conversational prompts. The assistant can pull business data, suggest layouts, visuals, and copy, and lets users refine the output by continuing the dialogue. Available in English, the feature aims to simplify email creation, reduce the time needed for design and copywriting, and improve engagement. Wix says the tool complements existing manual editing options, offering a more intuitive experience without replacing human oversight.
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