Introduction to Too Good To Go

Too Good To Go is an app that launched in 2015, founded in Copenhagen, Denmark, by Thomas Bjørn Momsen, Klaus Bagge Pederson, Adam Sigbrand, and Brian Christensen. The app’s mission is to help businesses reduce waste while providing affordable meals, operating across multiple countries and promoting sustainability.

The app offers its services for both consumers and businesses, and is free to download and list surplus items. For business accounts, Too Good To Go charges a commission on each transaction, which varies based on the region and specific agreement with Too Good To Go.

How Too Good To Go Uses AI

Too Good To Go uses an AI analysis of real-time supply to match food with people nearby who are likely to pick up based on past behavior, proximity, and preferences. The app also utilizes a tool called Magic, which provides grocery retailers with AI-powered predictions to forecast overstock and near-expiry products.

AI works on the back end to ensure that surplus food is efficiently delivered to customers, helping reduce waste. This includes product categorization and usage trends to improve the timing and visibility of the food being offered.

Using Too Good To Go to Reduce Food Waste

To use the app, users can download it to their phone via the iOS or Android app stores and create an account using their Apple or Facebook account or an email address. Users can then set their location within their city’s radius to find nearby participating businesses and browse available surplus food.

Too Good To Go calls leftover food parcels “surprise bags” since each restaurant shares the quantity of what you’ve purchased, but never the specific items inside. Users can navigate through various restaurants and grocers, or filter based on the type of food, date, and dietary requirements.

Once a user has found a surprise bag available within their pickup window, they can purchase it through the app and head over to the location to collect their food. There’s also an option to review items and share experiences.

Benefits of Using Too Good To Go

Using Too Good To Go can help reduce food waste while saving users money. The app provides a mutually beneficial relationship between businesses and customers, promoting sustainability and reducing environmental impact. With over 100 million users and having saved over 400 million meals from being wasted across 19 countries, the overall impact of Too Good To Go is positive and helpful.