AI‑Powered Product Tagging

YouTube disclosed that an artificial‑intelligence tagging feature will soon be available to eligible U.S. creators. The system can automatically locate and tag products referenced in videos by analyzing images, voiceovers, and creator‑provided information. This capability is designed to streamline the process of linking viewers to items featured in content.

Brand Links in Shorts

Another announced feature enables creators to embed direct links to brand websites within YouTube Shorts. Testing for these links will start later this year, with a broad launch planned for the following year. The addition aims to give short‑form video viewers an immediate path to purchase recommended products.

Swappable Ad Segments

YouTube is also rolling out support for dynamically inserting brand segments that can be swapped in and out of videos. This flexible ad model allows creators to resell sponsorship slots to different brands over time, rather than being locked into a single long‑form product placement. Early testing of this capability is expected next year, with full deployment anticipated by 2026.

Exclusive Merch for Top Viewers

An experimental feature will give top viewers the opportunity to buy exclusive merchandise from their favorite creators. While the test began earlier this year, YouTube has not provided a timeline for a wider release.

Livestream and Additional AI Enhancements

The announcement also referenced upcoming changes to YouTube’s livestreaming experience, as well as new AI tools designed to assist creators in various aspects of content production. Specific details about these enhancements were not disclosed.

Testing and Rollout Timeline

According to the announcement, the AI tagging feature will be rolled out to eligible U.S. creators over the next year. Brand links in Shorts will begin testing later this year and launch broadly the following year. Swappable ad segments are slated for early testing next year, with a broader rollout scheduled for 2026.

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