YouTube announced a suite of features aimed at turning the platform into a more robust shopping channel. The updates include AI‑powered product tagging that can automatically identify and label items mentioned in videos, brand links embedded in Shorts that direct viewers to product pages, and a system for swapping ad segments so creators can resell sponsorship slots. Testing for these tools is slated to begin early next year, with broader rollouts expected through 2026. Additional experiments will let top viewers purchase exclusive merch from creators, and the platform also hinted at upcoming livestream and AI enhancements for content creators.
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