Regulatory Background

Chinese authorities have introduced a law that requires clear identification of generative AI content on major internet services. The regulation was prepared by a coalition of agencies responsible for cyberspace oversight, industry and information technology, public security, and broadcasting. Its purpose is to help monitor the rapid growth of AI‑produced material and to curb misinformation and illegal use.

Platform Implementation

Leading platforms such as WeChat, Douyin (the Chinese version of TikTok), Weibo and RedNote (also known as Xiaohongshu) have rolled out labeling features. Each post that includes AI‑generated text, images, audio or video must display a label indicating its origin. The platforms embed identifiers in metadata and, in some cases, use internal detection tools to verify the source of the content.

User Obligations

Users are now required to proactively apply labels to any content they create with generative AI tools. The platforms prohibit users from removing, altering, or concealing any label that the service applies automatically. Additionally, users may be held responsible for employing AI‑generated material to spread false information, infringe on rights, or engage in illegal activities.

Enforcement Measures

Weibo has introduced a reporting option that lets users flag content that lacks the required AI label. The platforms are also instructed not to allow the removal or tampering of labels that they themselves generate. These steps are intended to ensure consistent compliance across the ecosystem.

International Context

The initiative mirrors efforts by some U.S. companies that provide generative AI tools, which are beginning to incorporate similar labeling mechanisms. For example, a recent hardware release from a major technology firm includes built‑in content provenance credentials to help identify AI‑generated media.

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